Touching the Right People

April 24th, 2018 | 0 Comments

Let's say there is a person who lives within a 15 mile radius of your dealership who is going to buy a vehicle sometime over the next six months.

Does demand for your brand dictate your market performance?

April 16th, 2018 | 0 Comments

Does demand for your brand dictate your market performance? Yes and No. Yes, less demand for your brand means less of that brand sold in

Month–to–Month is Killing Dealers' Market Performance

April 9th, 2018 | 0 Comments

The car business is unlike any market in the world.  You are in a business where you sell something people want and need.  The potential for big

What is Attribution?

September 1st, 2017 | 0 Comments

Hale Soucie So, you have decided to try and give your dealership a leg up on local competition by implementing multi-channel digital marketing (a

What is “Direct/None” In Google Analytics?

July 25th, 2017 | 0 Comments

Google Analytics doesn’t always recognize where a web visitor came from or the device they used. When that occurs, the analysis says “direct/none”

Are The Right People Driving Your Digital Marketing Campaign?

March 21st, 2017 | 0 Comments

Edifice Automotive stands out from the competition because we have a laser focus on helping dealerships sell more cars. When you partner with us,

CRM Revive™ Success Stories

March 1st, 2017 | 0 Comments

If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you’ve been overlooking. Have you

Attribution And Conversion

February 8th, 2017 | 0 Comments

Are You Focusing Too Much On Attribution and Conversion? The way that people buy cars today has drastically changed as digital marketing itself

CRM Revive

February 8th, 2017 | 0 Comments

Why Reviving Your Dead CRM Data is Worth It If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing

Dealership Success Story

January 18th, 2017 | 0 Comments

Client: Atlanta Kia Dealer Market: Atlanta, GA Campaign Term: 12 Months Campaign Type: Targeting Conquest and Retained Customers Multi-Channel

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