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Used Vehicle Sales Climb, While New Plateaus

By Hale Soucie on May 5, 2019 11:44:12 PM

Used vehicle sales are on the rise due to climbing interest rates and prices. The price gap between new vehicles and comparable 3-year old models has widened to an average of $14,000 (up from $11,000 in 2013.

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How One Dealership Is Using Uber to Build its Word of Mouth Reputation

By Hale Soucie on Apr 21, 2019 8:17:59 PM

Car dealerships are constantly looking for innovative ways to put their name out in the marketplace. One dealership has developed an interesting strategy benefiting from the popularity of transportation networking company, Uber.

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How Automated Scheduling Benefits Dealers and Customers

By Hale Soucie on Apr 12, 2019 6:17:27 PM

When a customer does business with your dealership, they expect that they are not just paying for your service, but are also paying to have a good experience. In today’s digital world, that simple truth applies not only to the human interactions buyers have with your brand representatives, but also to how easily they can navigate your automated processes.

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How Do You Reach Service Customers You Have No History With?

By Hale Soucie on Apr 8, 2019 12:58:05 AM

How many people in your local market drive your brand? How many of those local same brand owners are in your CRM?

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Google Maps Advertising Drives More Shoppers to Dealers

By Hale Soucie on Mar 22, 2019 11:26:04 AM

Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?

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Facebook Triples Automotive Prospects with New Ad Format

By Hale Soucie on Mar 16, 2019 10:34:44 AM

Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to connect with even more shoppers on their social network.

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Retaining Customers to Grow Your Dealership

By Hale Soucie on Mar 12, 2019 9:53:43 AM

While the average age of cars on the road has risen steadily over the past decade, the average trade-in and repurchase cycle for vehicles sits between 48-72 months.

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Selling from the Service Lane

By Hale Soucie on Mar 1, 2019 4:51:37 PM

Last week on the blog we discussed selling from the service lane as a way to increase your dealership's revenue. Due to the interest that post received we wanted to elaborate and lay out some examples of how your sales team can engage service customers.

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Quick Tips to Increase Your Service Lane Convenience

By Hale Soucie on Feb 23, 2019 7:37:59 PM

We have written in the past about how convenience trumps all to consumers. So here are two quick tips that will help your service lane run more effectively, make your customers happier, and even increase revenue for your dealership.

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How to Increase Customer Engagement with Creative.

By Hale Soucie on Feb 14, 2019 12:39:17 PM

There's a lot that you can do to ensure that you have the best creative, and to extend its shelf life. Today we are focusing on the three most important practices to ensure your best ad delivery, increase customer engagement, and extend the life of your ads.

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