Consumers Have Spoken: Brand and Price Are NOT the Most Important Thing.

October 12th, 2018 | 0 Comments

Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and chances are you use at least one of them on a regular

3 Tips When Selecting a Marketing Agency For Your Dealership

September 29th, 2018 | 0 Comments

So, you’ve decided you want to step up your digital marketing game and bring in some outside help to reach more customers and sell more cars.

Behavioral and Contextual Targeting: What's the Difference and Which is Better?

September 20th, 2018 | 0 Comments

As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it comes to marketing, but if you’re like a lot of

Analyzing Your Google Analytics Traffic: Direct/None

September 13th, 2018 | 0 Comments

Google Analytics is an invaluable source for car dealers as it provides a lot of data and information about visitors to your website. However,

Facebook Remains Dominant Force for Automotive Marketing

August 31st, 2018 | 0 Comments

Despite a rocky year with questions in how it handles its data and customer privacy, the Social Media giant is still king and won’t be giving up

How to be a Salesperson, Not an Order-Taker

August 25th, 2018 | 0 Comments

A shopper comes into your dealership. They ask one of your sales people the price on a model, the salesperson gives it to them they turn around

Knowledge is Power: Knowing Your Competition

August 17th, 2018 | 0 Comments

“If you know the enemy and know yourself, you need not fear the result of a hundred battles." -Sun Tzu’s Art of War Other dealerships in your area

How to Offer Coupons and Not Lose Money

August 11th, 2018 | 0 Comments

In a previous blog post we discussed Convenience as a Pricing Strategy. In that post we talked about how instead of discounting your services you

Pricing Psychology: A Look in the Mind of Shoppers

August 4th, 2018 | 0 Comments

Today I want to try and give a little food for thought about your pricing and sales strategy by talking about one of my favorite subjects: pricing

Customers want to feel like they are "buying," not being "sold."

July 28th, 2018 | 0 Comments

You are a successful dealership. You've sold tens of thousands of cars. But, how many have you bought? When I say ‘bought’ I mean how many cars

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