The Law of Marketing and Maximizing ROI

July 15th, 2018 | 0 Comments

The Law of Marketing: Repeated exposure to the right people yields results. This hasn't changed. The internet adheres to it. Social Media adheres

How to Increase Foot Traffic by Managing your Online Reviews

July 6th, 2018 | 0 Comments

Shoppers spend more and more of their time online every year before ever making their way into a dealership. This has made managing your online

Why Americans are Cutting the Cable and What This Means for Dealers

June 29th, 2018 | 0 Comments

In 2017, a total of 22.2 million U.S. adults ditched their cable, satellite or telco TV service. Subscriber-based services like Netflix, Hulu and

The 4 Most Influential Cars in American History

June 22nd, 2018 | 0 Comments

At Edifice, we're always looking towards the future, but this week we take a look at the past for a bit of American industry history. Fourth of

Convenience: A Strategy for Higher Profits Part 2

June 15th, 2018 | 0 Comments

Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the convenience audit we provided and address one

Car Marketing by Car People

June 8th, 2018 | 0 Comments

At Edifice Automotive we not only have tons of experience in digital marketing, we also have years of experience in running dealerships. Several

Convenience: A Strategy for Higher Profits

May 21st, 2018 | 0 Comments

Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less that $3?

What are your Goals? What are you doing about them?

May 14th, 2018 | 0 Comments

We’ve seen huge changes in the industry in the last 15 or so years that have forever changed how customers shop for cars, and in turn how dealers

What I Learned from an Industry Titan

May 9th, 2018 | 0 Comments

Interview Dealer Principals, Presidents, Vice-Presidents and Executive General Managers of dealerships. Direct these people to tell you how they

What is consistent, cost effective marketing?

May 1st, 2018 | 0 Comments

First off, a dealership needs to keep an eye on their market share of both new and used cars. This should be done in at least two ways; against

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