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What is Attribution?

September 1st, 2017 | 0 Comments

Hale Soucie So, you have decided to try and give your dealership a leg up on local competition by implementing multi-channel digital marketing (a

7 Do’s and Don’ts You Can Count on for Better Customer Acquisition

August 8th, 2016 | 0 Comments

Digital marketers are looking to the future, hoping to expand their enterprise ever further. Just like in any other industry, the ability to grow

Buying Patterns: Then and Now

June 6th, 2016 | 0 Comments

The way that people buy products has been changing drastically over the last 10 years. In the past, once a consumer developed a need or desire for

What if you could have a conversation with 40,000 people next week?

April 14th, 2016 | 0 Comments

People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how

Part Five: Annotating Your Data

April 1st, 2016 | 0 Comments

Welcome to Edifice Automotive’s final week in our series on Google Analytics. Throughout this series, our aim has been to give you a better

Part Four: Filtering Internal and International Traffic

March 23rd, 2016 | 0 Comments

Welcome back to Part Four in our Google Analytics Series. Over the last several weeks we have learned how to take preventative measures against

Part Three: Blocking Crawler Spam

March 15th, 2016 | 0 Comments

To view Part One: Ghost and Crawler Spam click here. To view Part Two: Setting Up Views and Blocking Ghost Spam click here.   Welcome back to Part

Part Two: Setting Up Views and Blocking Ghost Spam

March 4th, 2016 | 0 Comments

To view Part One: Ghost and Crawler Spam click here. To view Part Three: Blocking Crawler Spam click here. Welcome back to Edifice Automotive’s

Part One: What is Ghost and Crawler Spam?

February 26th, 2016 | 0 Comments

To view Part Two: Setting Up Views and Blocking Ghost Spam click here. Anyone who runs a website that is being monitored by Google Analytics knows

Automotive Digital Marketing Handbook

February 11th, 2016 | 0 Comments

  It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. That’s why we put together a

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