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Hale Soucie


Recent Posts

Effectively Marketing Your Dealership's Used & CPO Vehicles

By Hale Soucie on Feb 24, 2020 11:54:30 AM

I think we would all agree that, at its core, effective marketing requires a clear understanding of who you are marketing to and what is important to that particular audience. 

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EDIFICE Automotive Is Attending NADA 2020

By Hale Soucie on Feb 14, 2020 5:14:36 PM

We are thrilled to be attending the National Automobile Dealers Association in Las Vegas this year. This will be EDIFICE Automotive's 14th year in attendance, and the 35th year in attendance for Founder and CEO, Skip Soucie. 

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Consumers Demand Transparency In Pricing

By Hale Soucie on Jul 22, 2019 10:22:40 AM

It's no secret that the internet has changed how consumers research, shop for, and buy products. Our industry is no exception, as shoppers are more informed than ever before about the vehicles they want to purchase.

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How To Increase Traffic And Save Money With Search Advertising

By Hale Soucie on Jun 20, 2019 2:39:46 PM

A lot of car dealers are taking advantage of the opportunities to catch shoppers higher in the sales funnel by using paid search advertising or SEM such as Google Adwords.

Topics: PPC
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Used Vehicle Sales Climb, While New Plateaus

By Hale Soucie on May 5, 2019 11:44:12 PM

One of the biggest trends in 2019 that is continuing to shape the automotive industry is with used car sales. So what does this mean for dealers?

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How One Dealership Is Using Uber To Build Its Word Of Mouth Reputation

By Hale Soucie on Apr 21, 2019 8:17:59 PM

Car dealerships are constantly looking for innovative ways to put their name out in the marketplace. One dealership has developed an interesting strategy benefiting from the popularity of transportation networking company, Uber.

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How Automated Scheduling Benefits Dealers And Customers

By Hale Soucie on Apr 12, 2019 6:17:27 PM

When a customer does business with your dealership, they expect that they are not just paying for your service, but are also paying to have a good experience. In today’s digital world, that simple truth applies not only to the human interactions buyers have with your brand representatives, but also to how easily they can navigate your automated processes.

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How To Grow Your Service Department's Conquest Customer Base

By Hale Soucie on Apr 8, 2019 12:58:05 AM

How many people in your local market drive your brand? How many of those local same brand owners are in your CRM?

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Google Maps Advertising Drives More Shoppers to Dealers

By Hale Soucie on Mar 22, 2019 11:26:04 AM

Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?

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Facebook Triples Automotive Prospects with New Ad Format

By Hale Soucie on Mar 16, 2019 10:34:44 AM

Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to connect with even more shoppers on their social network.

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