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Skip Soucie


Recent Posts

How To Increase Leads During And After COVID-19

By Skip Soucie on Jul 14, 2020 8:00:00 AM

Regardless of how we all feel about COVID, it's become a massive part of our society in this current time. However, instead of looking at its impacts negatively, we want to focus on the strong opportunity the situation could present. 

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Keep Calm And Sell More Cars

By Skip Soucie on Jun 22, 2020 11:52:38 AM

Let's face it - these past few months have been hectic to say the least. However, regardless of everything that's been going on, things are looking up, especially regarding the COVID-19 downturn.

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Auto Industry Trends As Market Rebounds

By Skip Soucie on Jun 5, 2020 8:10:15 PM

Although the auto industry continues to face COVID-19 challenges, according to a recent forecast by Cox Automotive, May sales are expected to see modest but steady gains.

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The Auto Industry’s Shift To Online & Virtual Tools

By Skip Soucie on May 26, 2020 10:00:00 AM

With COVID-19 restrictions continuing to limit dealership operations, auto dealers are adjusting to the new normal. Many dealerships are still unable to fully reopen per local government guidelines. Alternatively, those that have been able to open their doors have discovered that rising online buying trends (even before the downturn) and reluctance to visit physical stores has resulted in buyer preference towards purchasing online.

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Tips For Dealerships Regarding COVID-19 Updates

By Skip Soucie on May 8, 2020 12:25:37 PM

There seems to be light on the horizon. This past weekend, a number of states began their own respective "Phase 1" of carefully reopening businesses and lifting restrictions.

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5 Simple Tips For Creating Great Email Marketing During COVID-19

By Skip Soucie on Apr 27, 2020 4:21:08 PM

Looking for ways to reach your customers effectively and maximize your marketing ROI during the COVID-19 Pandemic? Look no further than your CRM.

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Service Center Opportunities: Navigating COVID-19

By Skip Soucie on Apr 14, 2020 5:23:33 PM

With COVID-19 relegating everyone indoors and slowing down the economy, dealers everywhere are feeling the impact. It’s important to remember though that the downturn will pass.

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What Dealers Can Do To Minimize COVID-19's Impact

By Skip Soucie on Apr 3, 2020 4:52:47 PM

It's been nearly a month since the Coronavirus pandemic began in the U.S., and many industries are feeling the effects of it. While the automotive industry is no exception, there are many dealers taking extra steps to minimize COVID-19’s impact on their business.

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Getting In Front of COVID-19: Social Media Is Your Most Powerful Tool

By Skip Soucie on Mar 20, 2020 10:44:34 AM

COVID-19, or the Coronavirus, has caused quite a bit of concern across the world. Now more than ever, we understand the need for your dealership to be able to respond quickly and make marketing adjustments on the fly. With that in mind, we've outlined things you can do to be influential and proactive during these uncertain times. 

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Is Your Dealership Using Facebook Recommendations?

By Skip Soucie on Feb 8, 2020 12:37:45 AM

Facebook Recommendations are essentially consumer endorsements. Compared to Facebook Reviews, where consumers would leave a star-rating along with a comment, Recommendations are super easy to use and have even greater local reach. 

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