What do you think makes your dealership more money on financing options for your customers - low monthly payments or less-costly payoffs? The answer likely varies based on buyer's specific needs (or at least it should), but research now shows one is likely better than the other when it comes to making more money.
Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a month and enjoy binge watching to your heart's content. Now, imagine if dealerships offered cars like Netflix offers movies.
Getting your dealership to the top of the search results in Google is vital since 96% of all users never scroll past the first page.
Whether you're wondering if yours is at the top or how to get there, we've got some insights into local search, organic search, paid search, how they work, and what to focus on to increase your ranking for each area.
Typically every car salesperson works social media into their repertoire, likely posting about a new sale or an amazing promotional they're offering.
However, while these posts are great, it's important to mix in fresh ideas and posts to get great engagement from your audience that in turn promotes your brand and grows your sales.
Marketing is all about "Delivering the right message to the right person at the right time", and paid ads have revolutionized this old adage. However, in order to get the most out of paid ads, a little creativity is needed.
The service department is an unsung hero of the dealership. It's one of the most profitable areas and it has a huge role in delighting customers.
With that said, we want to talk about 7 tips that can fill your service lane with customers.
Dealerships that set themselves apart from the competition are ones that take care of customers long after they sell them a car. One underutilized technique to do this is to educate and equip customers on the important topic of car theft and how to prevent it.
Buyers often provide valuable insights that can help dealers sell better. Listening to and adjusting your strategy to their feedback could do amazing things for your dealership.
Earlier this year, we predicted used auto sales would continue to climb as they have for the past decade and 2019 has, so far, proven this to be true.
If you interview any Dealer Principals, Presidents, Vice-Presidents, and Executive General Managers of dealerships and ask them how they started out in the business and progressed to where they are now, and you will notice a pattern in most of their stories.
Most, if not all, started out selling cars. Most grew up in the variable, sales, side of the business, and because of this most start out thinking their experiences spoke true of the industry.
I was one of those people, and, like them, I was trapped in the same perspective. Then I went to work for Roger Penske.