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Skip Soucie

Recent Posts

The Auto Industry’s Shift To Online & Virtual Tools

By Skip Soucie on May 26, 2020 10:00:00 AM

With COVID-19 restrictions continuing to limit dealership operations, auto dealers are adjusting to the new normal. Many dealerships are still unable to fully reopen per local government guidelines. Alternatively, those that have been able to open their doors have discovered that rising online buying trends (even before the downturn) and reluctance to visit physical stores has resulted in buyer preference towards purchasing online.

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Tips For Dealerships Regarding COVID-19 Updates

By Skip Soucie on May 8, 2020 12:25:37 PM

There seems to be light on the horizon. This past weekend, a number of states began their own respective "Phase 1" of carefully reopening businesses and lifting restrictions.

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5 Simple Tips For Creating Great Email Marketing During COVID-19

By Skip Soucie on Apr 27, 2020 4:21:08 PM

Looking for ways to reach your customers effectively and maximize your marketing ROI during the COVID-19 Pandemic? Look no further than your CRM.

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Service Center Opportunities: Navigating COVID-19

By Skip Soucie on Apr 14, 2020 5:23:33 PM

With COVID-19 relegating everyone indoors and slowing down the economy, dealers everywhere are feeling the impact. It’s important to remember though that the downturn will pass.

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What Dealers Can Do To Minimize COVID-19's Impact

By Skip Soucie on Apr 3, 2020 4:52:47 PM

It's been nearly a month since the Coronavirus pandemic began in the U.S., and many industries are feeling the effects of it. While the automotive industry is no exception, there are many dealers taking extra steps to minimize COVID-19’s impact on their business.

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Getting In Front of COVID-19: Social Media Is Your Most Powerful Tool

By Skip Soucie on Mar 20, 2020 10:44:34 AM

COVID-19, or the Coronavirus, has caused quite a bit of concern across the world. Now more than ever, we understand the need for your dealership to be able to respond quickly and make marketing adjustments on the fly. With that in mind, we've outlined things you can do to be influential and proactive during these uncertain times. 

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Is Your Dealership Using Facebook Recommendations?

By Skip Soucie on Feb 8, 2020 12:37:45 AM

Facebook Recommendations are essentially consumer endorsements. Compared to Facebook Reviews, where consumers would leave a star-rating along with a comment, Recommendations are super easy to use and have even greater local reach. 

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2020 Digital Marketing Trends For Auto Dealers

By Skip Soucie on Feb 3, 2020 11:07:04 AM

With digital marketing changing at a shocking rate, it can be hard to keep up. At Edifice Automotive, it’s our job to help keep you informed about what’s trending in the automotive industry. We know how important it is for you to stay ahead of the competition as well, and we’ve put together some important strategies to keep an eye on in 2020. 

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The Best Car Dealership Email Examples To Re-engage Your Customers

By Skip Soucie on Jan 15, 2020 11:30:00 AM

An effective email strategy is by far one of the best ways to engage with your audience and boost your monthly sales numbers. 

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Local SEO For Car Dealerships

By Skip Soucie on Dec 20, 2019 9:58:38 AM

Local businesses are finding it more and more difficult to rank high on Google, and one of the more complex and competitive industries for local SEO are car dealerships. 

Car shoppers do most of their research online before they ever visit a dealership showroom. According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. With that in mind, it’s more important than ever for car dealerships to “show up” high in local search results. 

The challenge, however,  is that car dealerships have a more complex online presence than the average local business, which means their digital marketing strategies are more complex as well. 

For example, because a car dealership is essentially three businesses in one (new cars, used cars, and service & parts), dealers need a multi-faceted approach to local optimization. 

Adding to the mix, if you search for car dealerships in your city, you’ll probably find at least one dealership with multiple locations. These multi-location dealerships may be in the same city or in surrounding cities. 

Topics: Local SEO
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