Dealerships that set themselves apart from the competition are ones that take care of customers long after they sell them a car. One underutilized technique to do this is to educate and equip customers on the important topic of car theft and how to prevent it.
Buyers often provide valuable insights that can help dealers sell better. Listening to and adjusting your strategy to their feedback could do amazing things for your dealership.
Earlier this year, we predicted used auto sales would continue to climb as they have for the past decade and 2019 has, so far, proven this to be true.
Interview Dealer Principals, Presidents, Vice-Presidents and Executive General Managers of dealerships. Direct these people to tell you how they started and progressed in the business and you will notice a pattern in most of their stories. Most, if not all, started selling cars. Most grew up in the Variable, Sales, side of the business. I was one of those people. Like those people, I was trapped in a perspective of the business based on my experience. Then I met and went to work for Roger Penske.