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2020 Digital Marketing Trends For Auto Dealers

By Skip Soucie on Feb 3, 2020 11:07:04 AM

With digital marketing changing at a shocking rate, it can be hard to keep up. At Edifice Automotive, it’s our job to help keep you informed about what’s trending in the automotive industry. We know how important it is for you to stay ahead of the competition as well, and we’ve put together some important strategies to keep an eye on in 2020. 

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The Best Car Dealership Email Examples To Re-engage Your Customers

By Skip Soucie on Jan 15, 2020 11:30:00 AM

An effective email strategy is by far one of the best ways to engage with your audience and boost your monthly sales numbers. 

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Local SEO For Car Dealerships

By Skip Soucie on Dec 20, 2019 9:58:38 AM

Local businesses are finding it more and more difficult to rank high on Google, and one of the more complex and competitive industries for local SEO are car dealerships. 

Car shoppers do most of their research online before they ever visit a dealership showroom. According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. With that in mind, it’s more important than ever for car dealerships to “show up” high in local search results. 

The challenge, however,  is that car dealerships have a more complex online presence than the average local business, which means their digital marketing strategies are more complex as well. 

For example, because a car dealership is essentially three businesses in one (new cars, used cars, and service & parts), dealers need a multi-faceted approach to local optimization. 

Adding to the mix, if you search for car dealerships in your city, you’ll probably find at least one dealership with multiple locations. These multi-location dealerships may be in the same city or in surrounding cities. 

Topics: Local SEO
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5 Holiday Marketing Ideas For Your Dealership

By Skip Soucie on Dec 10, 2019 9:05:20 AM

The season of giving is upon us! This means it's time to implement new strategies to reach more customers and close out 2019 strong!

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How To Deal With Negative Reviews About Your Dealership

By Skip Soucie on Dec 2, 2019 3:32:22 PM

Reviews are everything when it comes to swaying buyer's decisions. Research shows that 88% of people trust reviews like they trust personal recommendations.

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Why Business Listings Are Crucial To Your Dealership

By Skip Soucie on Nov 23, 2019 5:29:55 AM

Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since 86% of buyers start their journey online, having an understanding of how and where people talk about your business should be a focal point within your digital marketing efforts. 

When a prospect trusts your dealership, they are more likely to purchase from you. One of the best ways to demonstrate sales and service credibility is by using local business listings to generate positive reviews and engage with people who've done business with you. 

Business listings also have a significant impact on local SEO. The more accurate and credible your business appears online, the more reputable Google, and other search engines, will “see” you. 

By managing local listings and your online reputation, you’ll see improved organic rankings and better placement in Google Maps overtime. 

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4 Genius Auto Dealership Marketing Tactics You Should Try

By Skip Soucie on Nov 19, 2019 1:00:00 PM

These days, buyers have seen everything under the sun when it comes to car advertising. While you shouldn't veer away from "tried-and-true" marketing methods, there are newer tactics that could help off-set your strategies and drive that extra 10% you might be missing. 

Topics: PPC
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The Car Dealer's Black Friday Marketing Checklist

By Skip Soucie on Nov 12, 2019 9:03:38 AM

Black Friday is just around the corner. Is your dealership ready?

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7 Brilliant Dealership PPC Strategies You Need To Run

By Skip Soucie on Nov 2, 2019 6:00:00 AM

Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a little inspiration?

Topics: PPC
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5 Easy Ways Auto Dealerships Should Use Google My Business

By Skip Soucie on Oct 25, 2019 10:00:00 AM

Google My Business is a necessity in the auto industry. We previously covered how important your listing is when it comes to increasing your Google ranking, but it's far from a "set it and forget it" aspect to your marketing.

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