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About Will Young

Recent Posts

What is “Direct/None” In Google Analytics?

July 25th, 2017 | 0 Comments

Google Analytics doesn’t always recognize where a web visitor came from or the device they used. When that occurs, the analysis says “direct/none”

Are The Right People Driving Your Digital Marketing Campaign?

March 21st, 2017 | 0 Comments

Edifice Automotive stands out from the competition because we have a laser focus on helping dealerships sell more cars. When you partner with us,

CRM Revive™ Success Stories

March 1st, 2017 | 0 Comments

If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you’ve been overlooking. Have you

Attribution And Conversion

February 8th, 2017 | 0 Comments

Are You Focusing Too Much On Attribution and Conversion? The way that people buy cars today has drastically changed as digital marketing itself

CRM Revive

February 8th, 2017 | 0 Comments

Why Reviving Your Dead CRM Data is Worth It If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing

Dealership Success Story

January 18th, 2017 | 0 Comments

Client: Atlanta Kia Dealer Market: Atlanta, GA Campaign Term: 12 Months Campaign Type: Targeting Conquest and Retained Customers Multi-Channel

MCM is Your Digital Champion

January 6th, 2017 | 0 Comments

When purchasing a new vehicle, buyers visit on average 9.3 websites. Those sites don’t sell YOUR dealership. You need MCM Solutions to make sure

Why Email Marketing shouldn’t Be Overlooked in Your Digital Marketing Strategy

December 28th, 2016 | 0 Comments

Coming up with a digital marketing strategy can be dizzying. There’s a lot of methods to choose from, like social media, content strategy,

Is SEM Your Only Online Marketing Strategy?

December 7th, 2016 | 0 Comments

SEM is important as a component of a digital strategy, but should not be the entire strategy. A successful digital strategy includes 1:1 digital

Contextual Targeting vs. Behavioral Targeting

December 2nd, 2016 | 0 Comments

Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference

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