When a customer does business with your dealership, they expect that they are not just paying for your service, but are also paying to have a good experience. In today’s digital world, that simple truth applies not only to the human interactions buyers have with your brand representatives, but also to how easily they can navigate your automated processes.
Why should you care?
Well, studies show that 86 percent of buyers say they’re willing to pay more for a product if the company behind it offers an enhanced customer experience.
Research also suggests that the customer experience might soon outweigh both price and product as the top deciding factor when it comes to purchases. In other words, like we always say on our blog: convenience is king.
So how do you keep up with the demands of scheduling customers to visit your dealership for sales or service while also making it a good experience? Many car dealerships have gone the route of using automated self-service technologies to allow customers to schedule an appointment at the dealership at their convenience.
When done right, automated scheduling services benefit everyone.
The customer gets the ease of access to schedule and change appointments at their own convenience without having to take time out of their day to schedule over the phone.
You as the dealer get the benefits of knowing how to schedule your techs and advisers to handle traffic as well as the increase in booked appointments an automated system can provide.
But how do you continue to foster and grow relations with your customer if most of their interactions are digital?
With personalized communications customers feel like they are not just being funneled through an automated system and that their business matters to your dealership.
A small amount of effort on your dealerships part can go a long way to making and facilitating your relationship with your clients. Combined with the ease and convenience of an automated scheduling service, your customers will have have a great experience and keep coming back to your store.