Contact Us

Facebook Triples Automotive Prospects with New Ad Format

By Hale Soucie on Mar 16, 2019 10:34:44 AM

Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to connect with even more shoppers on their social network.

Continue Reading

Retaining Customers to Grow Your Dealership

By Hale Soucie on Mar 12, 2019 9:53:43 AM

While the average age of cars on the road has risen steadily over the past decade, the average trade-in and repurchase cycle for vehicles sits between 48-72 months.

Continue Reading

Selling from the Service Lane

By Hale Soucie on Mar 1, 2019 4:51:37 PM

Last week on the blog we discussed selling from the service lane as a way to increase your dealership's revenue. Due to the interest that post received we wanted to elaborate and lay out some examples of how your sales team can engage service customers.

Continue Reading

Quick Tips to Increase Your Service Lane Convenience

By Hale Soucie on Feb 23, 2019 7:37:59 PM

We have written in the past about how convenience trumps all to consumers. So here are two quick tips that will help your service lane run more effectively, make your customers happier, and even increase revenue for your dealership.

Continue Reading

How to Increase Customer Engagement with Creative.

By Hale Soucie on Feb 14, 2019 12:39:17 PM

There's a lot that you can do to ensure that you have the best creative, and to extend its shelf life. Today we are focusing on the three most important practices to ensure your best ad delivery, increase customer engagement, and extend the life of your ads.

Continue Reading

Brand Loyalty: Challenges and Opportunities

By Hale Soucie on Feb 5, 2019 11:10:38 AM

According to reports released by Edmunds, only three car manufacturers have brand loyalty that exceeds 60%.

Continue Reading

Growing Your Business in 2019 with SMART Goals

By Hale Soucie on Jan 27, 2019 11:56:52 AM

Having just celebrated the new year, I'm sure plenty of us made resolutions for 2019 that we may or may not stick to.

Continue Reading

How to Use Turn and Earn to Increase Market Share and Revenue

By Hale Soucie on Jan 19, 2019 6:56:56 PM

Most dealers have heard of Dave Smith Motors in Kellogg Idaho. In the mid 1990's this dealership was selling more Dodge trucks than anyone else in the nation despite its town's population of some 2400 people. By using a no haggle pricing strategy and taking advantage of Dodge's turn and earn policy, this small town dealership put itself on the map selling nearly 4,000 extended cab trucks by 1996.

Continue Reading

Coaching Your Sales Team

By Hale Soucie on Jan 12, 2019 2:00:20 AM

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17% higher closing rate than teams who received only 2 hours.

Continue Reading

Does Demand for Your Brand Dictate Your Market Share?

By Hale Soucie on Jan 5, 2019 1:30:14 AM

Yes and No.

Yes, less demand for your brand means less of your brand might be sold in relationship to other brands in your market area.  That's a given. However, the demand for your brand does not have to limit your individual dealership’s performance.

Your dealership can increase market share even when demand for your brand is down in a couple ways:

Continue Reading