A lot of car dealers are taking advantage of the opportunities to catch shoppers higher in the sales funnel by using paid search advertising or SEM such as Google Adwords.
Used vehicle sales are on the rise due to climbing interest rates and prices. The price gap between new vehicles and comparable 3-year old models has widened to an average of $14,000 (up from $11,000 in 2013.
Car dealerships are constantly looking for innovative ways to put their name out in the marketplace. One dealership has developed an interesting strategy benefiting from the popularity of transportation networking company, Uber.
When a customer does business with your dealership, they expect that they are not just paying for your service, but are also paying to have a good experience. In today’s digital world, that simple truth applies not only to the human interactions buyers have with your brand representatives, but also to how easily they can navigate your automated processes.
How many people in your local market drive your brand? How many of those local same brand owners are in your CRM?
Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?
Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to connect with even more shoppers on their social network.
While the average age of cars on the road has risen steadily over the past decade, the average trade-in and repurchase cycle for vehicles sits between 48-72 months.
Last week on the blog we discussed selling from the service lane as a way to increase your dealership's revenue. Due to the interest that post received we wanted to elaborate and lay out some examples of how your sales team can engage service customers.
We have written in the past about how convenience trumps all to consumers. So here are two quick tips that will help your service lane run more effectively, make your customers happier, and even increase revenue for your dealership.