An effective email strategy is by far one of the best ways to engage with your audience and boost your monthly sales numbers.
While local TV commercials, newsletters, and direct mail can increase your exposure, email is a great way to connect with your customers in a more personalized way. It’s also inexpensive, highly flexible, and on average has a higher ROI compared to other marketing tactics.
In fact, the automotive industry has one of the highest email open rates among any industry (about 35% according to HubSpot), making it an especially effective means of marketing.
Average Email Open Rates by Industry
Not sure if you’re getting the most out of your email marketing? Here are three expertly crafted email marketing examples that can help make a difference today.
1. Service Reminder Email Example
Service reminders are an opportune time to mention coupons, routine maintenance options, and to check in on how the car, and your customer, are doing.
Keeping the tone friendly and helpful rather than sales-y is the key here.
Hello [CUSTOMER FIRST NAME],
Hope all is well! I wanted to check in and see how everything is going with your [VEHICLE MAKE AND MODEL]. Just reaching out as it’s about time for a tune-up according to our system.
I’m here to help with all your car care needs, so don’t hesitate to reach out if I can help in any way. Here’s a link to continued vehicle maintenance offers in case you’d like to go ahead and schedule an appointment. [WEBSITE LINK]
You can give me a call at [(XXX) XXX-XXXX] or feel free to schedule an appointment through the service center at [SERVICE CENTER NUMBER].
Looking forward to hearing from you!
2. Happy Birthday Email Example
Happy Birthday emails are some of the most effective, especially when they are personalized. It’s also the perfect time to reach out to your customers and help keep your dealership top of mind.
Happy Birthday, [CUSTOMER FIRST NAME]
From all of us at [DEALERSHIP NAME], we wish you all the best on your birthday.
[INSERT BIRTHDAY GRAPHIC]
[INCLUDE ANY BIRTHDAY OFFERS (e.g. free oil change, discounted tune-up).]
Best wishes on your special day!
3. Trade-In Offer Email Example
Figuring out the right thing to say for the trade-in email takes a little more consideration. Although the idea isn’t to “sell them” necessarily, you are introducing the idea of a newer car which can be a little daunting.
Here you’ll want to gently suggest that it may be time to consider a trade-in, but also reassure your customers that you’ll be there to ease the process of getting a new vehicle.
Hello [CUSTOMER FIRST NAME],
I’m [YOUR NAME] from [DEALERSHIP NAME] and I wanted to say thanks for considering us [NUMBER OF YEARS SINCE PURCHASE] years ago for your [VEHICLE MAKE AND MODEL] purchase. Wow, how time flies doesn’t it?
I’m reaching because we have some fantastic trade-in deals going on right now, and I wanted to see if there are any options you might be curious about as your needs may have changed over the years.
If you’re interested, we have a wide variety of used and new models to choose from. As always, I’m here to help answer any questions you may have.
Need A More Comprehensive Email Marketing Plan?
These are just a few email examples that we recommend as part of a broader email strategy. It is this level of personalized marketing combined with automation that contributes to added sales and service center returns over time.
At EDIFICE, we specialize in helping dealerships plan, develop, and execute tailor-made email marketing strategies. For more information, click the button below!
We're looking forward to hearing from you.