To edge out the competition and to increase revenue, more and more service departments are choosing to service other OEM’s.
For a lot of service departments this makes sense.
Your service department most likely services other makes to recondition the Used cars you have for sale, but you might be wondering if the demand is there to facilitate the extra effort of servicing client's cars as well.
One of the easiest and fastest ways is to ask your current customers.
Its very easy to forget that the car you sold to a customer may not be the only car in their household.
At the beginning of last year, the average American family owned two cars, with 35% of households owning three or more.
By asking your customers about the other cars in their household you can determine the demand for you to service other makes and find out your potential to hit the ground running with customers you already have.
You can also use this opportunity to verify the information you have on file for your customers such as email address and phone number to ensure that your reminders for service are being delivered.
The best part is you can get this all of this data for free.
In just a few questions you can find out if you are missing out on a lot of potential revenue and clean up your data with very little effort.