Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a little inspiration?
What do you think makes your dealership more money on financing options for your customers - low monthly payments or less-costly payoffs? The answer likely varies based on buyer's specific needs (or at least it should), but research now shows one is likely better than the other when it comes to making more money.
Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a month and enjoy binge watching to your heart's content. Now, imagine if dealerships offered cars like Netflix offers movies.
Dealerships that set themselves apart from the competition are ones that take care of customers long after they sell them a car. One underutilized technique to do this is to educate and equip customers on the important topic of car theft and how to prevent it.
It's no secret that the internet has changed how consumers research, shop for, and buy products. Our industry is no exception, as shoppers are more informed than ever before about the vehicles they want to purchase.
Used vehicle sales are on the rise due to climbing interest rates and prices. The price gap between new vehicles and comparable 3-year old models has widened to an average of $14,000 (up from $11,000 in 2013.
Car dealerships are constantly looking for innovative ways to put their name out in the marketplace. One dealership has developed an interesting strategy benefiting from the popularity of transportation networking company, Uber.
How many people in your local market drive your brand? How many of those local same brand owners are in your CRM?
Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?
There's a lot that you can do to ensure that you have the best creative, and to extend its shelf life. Today we are focusing on the three most important practices to ensure your best ad delivery, increase customer engagement, and extend the life of your ads.