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The Car Dealership's Black Friday Checklist: 4 Tips To Increase Your Sales

By Skip Soucie on Nov 12, 2019 9:03:38 AM

Black Friday is just around the corner. Is your dealership ready?

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Local Search vs. Organic Search vs. Paid Search: What You Need To Know

By Skip Soucie on Sep 25, 2019 3:04:23 PM

Getting your dealership to the top of the search results in Google is vital since 96% of all users never scroll past the first page.

Whether you're wondering if yours is at the top or how to get there, we've got some insights into local search, organic search, paid search, how they work, and what to focus on to increase your ranking for each area.

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5 Types Of Social Media Posts To Boost Engagement (With Examples)

By Skip Soucie on Sep 16, 2019 1:44:30 PM

Typically every car salesperson works social media into their repertoire, likely posting about a new sale or an amazing promotional they're offering.

However, while these posts are great, it's important to mix in fresh ideas and posts to get great engagement from your audience that in turn promotes your brand and grows your sales.

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7 Tips To Fill Your Service Lane

By Skip Soucie on Aug 24, 2019 9:54:23 AM

The service department is an unsung hero of the dealership. It's one of the most profitable areas and it has a huge role in delighting customers.

With that said, we want to talk about 7 tips that can fill your service lane with customers.

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What Can Your Dealership Learn From Car Buyers?

By Skip Soucie on Aug 9, 2019 10:05:25 PM

Buyers often provide valuable insights that can help dealers sell better. Listening to and adjusting your strategy to their feedback could do amazing things for your dealership.

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2019 Auto Trends: Key Tips To Make More Money On Used Cars

By Skip Soucie on Jul 27, 2019 8:56:37 AM

Earlier this year, we predicted used auto sales would continue to climb as they have for the past decade and 2019 has, so far, proven this to be true.

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Consumers Demand Transparency in Pricing

By Hale Soucie on Jul 22, 2019 10:22:40 AM

It's no secret that the internet has changed how consumers research, shop for, and buy products. Our industry is no exception, as shoppers are more informed than ever before about the vehicles they want to purchase.

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Used Vehicle Sales Climb, While New Plateaus

By Hale Soucie on May 5, 2019 11:44:12 PM

Used vehicle sales are on the rise due to climbing interest rates and prices. The price gap between new vehicles and comparable 3-year old models has widened to an average of $14,000 (up from $11,000 in 2013.

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How One Dealership Is Using Uber to Build its Word of Mouth Reputation

By Hale Soucie on Apr 21, 2019 8:17:59 PM

Car dealerships are constantly looking for innovative ways to put their name out in the marketplace. One dealership has developed an interesting strategy benefiting from the popularity of transportation networking company, Uber.

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How Do You Reach Service Customers You Have No History With?

By Hale Soucie on Apr 8, 2019 12:58:05 AM

How many people in your local market drive your brand? How many of those local same brand owners are in your CRM?

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