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Auto Industry Trends As Market Rebounds

By Skip Soucie on Jun 5, 2020 8:10:15 PM

Although the auto industry continues to face COVID-19 challenges, according to a recent forecast by Cox Automotive, May sales are expected to see modest but steady gains.

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The Auto Industry’s Shift To Online & Virtual Tools

By Skip Soucie on May 26, 2020 10:00:00 AM

With COVID-19 restrictions continuing to limit dealership operations, auto dealers are adjusting to the new normal. Many dealerships are still unable to fully reopen per local government guidelines. Alternatively, those that have been able to open their doors have discovered that rising online buying trends (even before the downturn) and reluctance to visit physical stores has resulted in buyer preference towards purchasing online.

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Getting In Front of COVID-19: Social Media Is Your Most Powerful Tool

By Skip Soucie on Mar 20, 2020 10:44:34 AM

COVID-19, or the Coronavirus, has caused quite a bit of concern across the world. Now more than ever, we understand the need for your dealership to be able to respond quickly and make marketing adjustments on the fly. With that in mind, we've outlined things you can do to be influential and proactive during these uncertain times. 

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Long Term Loans vs. Short Term Loans: Which Should You Focus On?

By Skip Soucie on Oct 19, 2019 11:39:13 AM

What do you think makes your dealership more money on financing options for your customers - low monthly payments or less-costly payoffs? The answer likely varies based on buyer's specific needs (or at least it should), but research now shows one is likely better than the other when it comes to making more money.

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Consumers Demand Transparency In Pricing

By Hale Soucie on Jul 22, 2019 10:22:40 AM

It's no secret that the internet has changed how consumers research, shop for, and buy products. Our industry is no exception, as shoppers are more informed than ever before about the vehicles they want to purchase.

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Used Vehicle Sales Climb, While New Plateaus

By Hale Soucie on May 5, 2019 11:44:12 PM

One of the biggest trends in 2019 that is continuing to shape the automotive industry is with used car sales. So what does this mean for dealers?

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2019 Automotive Industry Trends & What They Mean For Dealers

By Hale Soucie on Dec 29, 2018 4:02:17 AM

The automotive market will continue along its 2018 pace in the coming year according to many analysts in the industry. Used vehicle sales show potential for significant growth as average transaction prices continue to rise.

Some analysts remain wary and project a potential “flattening” in the market, but this in itself is good news in a sense.

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Car Buyers Report Lowest Satisfaction With Long Purchase Process

By Hale Soucie on Dec 1, 2018 12:16:50 PM

Negotiation time and the time to complete purchase remains the number one complaint of car shoppers.

According to a recent study that polled recent car buyers, the amount of time it takes to complete a car purchase continues to grind customers' gears.

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How Hard Is It For Dealers To Influence Car Buyers?

By Hale Soucie on Nov 10, 2018 2:44:06 PM

According to a recent study, shoppers are spending less time in the market for a car than in previous years. With this in mind, how should your dealership go about capturing buyers in their ever-shrinking buyer's journey?

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Pricing Psychology: A Look In The Mind of Shoppers

By Hale Soucie on Aug 4, 2018 1:34:05 PM

Today I want to try and give a little food for thought about your pricing and sales strategy by talking about one of my favorite subjects: pricing psychology. A good understanding of pricing psychology is a powerful tool for dealers because it shows that in the end it’s not the price that drives the customers behavior, it’s the perception of the price. In a sense, every pricing manager is also a perception manager.

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