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Tune Up Your Service Center Marketing

By Hale Soucie on Feb 4, 2021 11:00:00 AM

Tune up your service center to guarantee ongoing customer satisfaction.

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5 Ways Your Dealership Can Turn Tax Season Into Down Payments

By Hale Soucie on Jan 14, 2021 12:59:29 PM

Leverage These Strategies to Prepare Your Car Dealership for Tax Season

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Black Friday and What it Means for Dealers

By Hale Soucie on Nov 3, 2018 1:43:29 AM

Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer special prices and deals that result in a mad dash of frenzied shoppers the day after Thanksgiving. Some people dread the crowds and traffic, but almost a third of Americans in 2017 braved the mob to shop for Christmas gifts for loved ones or find sweet deals. 

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Are TV and Radio Still Enough for Car Dealers?

By Hale Soucie on Oct 19, 2018 11:01:25 AM

When I talk to car dealers about their digital marketing strategy, a lot of times I hear something along the lines of, “We’ve gotten along just fine doing radio spots, TV ads and direct mail, why do we need digital marketing now?”

They do make a good point. What they’ve been doing was good enough in the past, so it should still be enough… right?

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