So, you’ve decided you want to step up your digital marketing game and bring in some outside help to reach more customers and sell more cars. You’ve seen ads for, and received dozens of emails from companies that claim they can help you do just that, so how do you choose one?
As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it comes to marketing, but if you’re like a lot of the dealers I have spoken to, you may not be entirely clear on the difference between the two.
Google Analytics is an invaluable source for car dealers as it provides a lot of data and information about visitors to your website. However, sometimes the analytics program can leave you with more questions than answers.