The season of giving is upon us! This means it's time to implement new strategies to reach more customers and close out 2019 strong!
Reviews are everything when it comes to swaying buyer's decisions. Research shows that 88% of people trust reviews like they trust personal recommendations.
Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since 86% of buyers start their journey online, having an understanding of how and where people talk about your business should be a focal point within your digital marketing efforts.
When a prospect trusts your dealership, they are more likely to purchase from you. One of the best ways to demonstrate sales and service credibility is by using local business listings to generate positive reviews and engage with people who've done business with you.
Business listings also have a significant impact on local SEO. The more accurate and credible your business appears online, the more reputable Google, and other search engines, will “see” you.
By managing local listings and your online reputation, you’ll see improved organic rankings and better placement in Google Maps overtime.
Getting your dealership to the top of the search results in Google is vital since 96% of all users never scroll past the first page.
Whether you're wondering if yours is at the top or how to get there, we've got some insights into local search, organic search, paid search, how they work, and what to focus on to increase your ranking for each area.
Marketing is all about "Delivering the right message to the right person at the right time", and paid ads have revolutionized this old adage. However, in order to get the most out of paid ads, a little creativity is needed.
When a customer does business with your dealership, they expect that they are not just paying for your service, but are also paying to have a good experience. In today’s digital world, that simple truth applies not only to the human interactions buyers have with your brand representatives, but also to how easily they can navigate your automated processes.
Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?
There's a lot that you can do to ensure that you have the best creative, and to extend its shelf life. Today we are focusing on the three most important practices to ensure your best ad delivery, increase customer engagement, and extend the life of your ads.
So, you’ve decided you want to step up your digital marketing game and bring in some outside help to reach more customers and sell more cars. You’ve seen ads for, and received dozens of emails from companies that claim they can help you do just that, so how do you choose one?
As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it comes to marketing, but if you’re like a lot of the dealers I have spoken to, you may not be entirely clear on the difference between the two.