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Convenience: A Strategy for Higher Profits Part 2

By Hale Soucie on Jun 15, 2018 12:39:07 PM

Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the convenience audit we provided and address one of the major issues it most likely revealed.

If you did not complete the audit or read part one, you can find those here:

Part One                Open the Audit

Most likely your audit revealed long wait times to get into the F&I office, as this is a common complaint among customers. 

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What is “Direct/None” In Google Analytics?

By Will Young on Jul 25, 2017 7:40:00 AM

Google Analytics doesn’t always recognize where a web visitor came from or the device they used. When that occurs, the analysis says “direct/none” even though the visitor may not have come from a direct source. There are ways to analyze the data anyway, and certainly ways to fix the issue so more data can be reported accurately.

Nearly every Google Analytics report has something that looks like “(direct)/(none) source” and the meaning behind this can be misleading. Visiting Google’s help center to learn what direct/none means or how to fix it might not shed much light on the meaning of this phrase. The help center says that this term refers to “users that typed your URL directly into their browser, or who had bookmarked your site”. In other words, most of the people who get to your site without following a link.

Topics: Edifice
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MCM is Your Digital Champion

By Will Young on Jan 6, 2017 7:20:00 AM

When purchasing a new vehicle, buyers visit on average 9.3 websites. Those sites don’t sell YOUR dealership.

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How To Contact Thousands Of Car Buyers In One Week

By Will Young on Jun 6, 2016 5:19:00 AM

Dominate your market with our People-Based Digital Marketing Solutions. People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week? We’d like to introduce you to 1, 5, 10, or even thousands of new people in your market to start a conversation about your offers. To better explain our process, we put together a short 2 minute video that shows how we reach these customers on your behalf.

Topics: Edifice
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Part Four: Filtering Internal and International Traffic On Google

By Hale Soucie on Mar 23, 2016 10:28:00 AM

Welcome back to Part Four in our Google Analytics Series. Over the last several weeks we have learned how to take preventative measures against Ghost and Crawler Spam. If you missed any of the last three posts you can find them here: Part One, Part Two, and Part Three. Now that we have addressed the issues of Ghost and Crawler Spam you should start seeing cleaner reports and hopefully getting a more accurate look at how well your website is functioning. While this is good progress, there are still a couple more things that we can do to verify that you are getting the best and most accurate data about your site. This week we will discuss how to filter Internal and International Traffic from your reports.

Anyone who is running a website should be frequently visiting the site to ensure that everything is working properly. Unfortunately every single one of these visits will be reported by Google Analytics. To make matters worse, any time anyone from your company visits the site, their visits will also be recorded. This may not seem like a big deal, but over time this Internal Traffic will start to add up and contaminate your reports.

In addition to traffic too close to home, traffic too far away is also an issue. Blocking Ghosts and Crawlers from your website should have led to decreased traffic from other countries, but if your site is anything like ours, you may still be seeing some overseas traffic. If your company does business internationally this is a good thing and you have nothing to worry about, however, if you only do business domestically, this International Traffic is useless and will skew the rest of your data.


Fortunately there are solutions for both of these issues and they each take only a few minutes to apply.

We’ll start with filtering out all Internal Traffic.


Topics: Edifice
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Edifice Announces REACH: Stand-Alone Service Marketing

By Hale Soucie on Feb 4, 2016 8:55:00 AM

Edifice Automotive is proud to announce that it now offers a Conquest Marketing Solution designed specifically for service departments: REACH.

REACH is a multi-channel, turnkey solution that offers the opportunity for dealerships to target their competitor’s customers as well as inactive customers with attractive service offers.  Through Edifice’s Decisioning Engine and multi-billion record databases, customers most likely to be seeking service in the dealer’s area are identified.  Customers can be selected based on several different qualifiers, including but not limited to the make and model of the car that they drive. Once selected these prospects receive relevant and attractive offers delivered through Mobile, Social and Email Marketing.  As with all Edifice campaigns, marketing material is created in-house and made to match regional and manufacturer incentives.

Topics: Edifice
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Edifice receives CDK Global Approved Interface Certification

By Hale Soucie on Dec 29, 2015 5:04:00 AM

Edifice Automotive, a division of Edifice Group, Inc., has obtained CDK Global Approved Interface Certification for their digital suite of products.

Topics: Edifice
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Edifice Obtains Reynolds and Reynolds Certification

By Hale Soucie on Dec 29, 2015 4:52:00 AM

Edifice Automotive, a division of Edifice Group, Inc., has signed an agreement to obtain certified integration for Reynolds and Reynolds DMS for their digital suite of products. These products include the Win Program, Keep Program, Build Program, ReachService Program and ReachSales Program. The key advantage of this certified integration is that it ensures security, privacy and reliability of consistent data through certified interfaces for dealers.

Topics: Edifice
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