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Used Vehicle Sales Climb, While New Plateaus

By Hale Soucie on May 5, 2019 11:44:12 PM

Used vehicle sales are on the rise due to climbing interest rates and prices. The price gap between new vehicles and comparable 3-year old models has widened to an average of $14,000 (up from $11,000 in 2013.

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How Automated Scheduling Benefits Dealers and Customers

By Hale Soucie on Apr 12, 2019 6:17:27 PM

When a customer does business with your dealership, they expect that they are not just paying for your service, but are also paying to have a good experience. In today’s digital world, that simple truth applies not only to the human interactions buyers have with your brand representatives, but also to how easily they can navigate your automated processes.

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How to Increase Customer Engagement with Creative.

By Hale Soucie on Feb 14, 2019 12:39:17 PM

There's a lot that you can do to ensure that you have the best creative, and to extend its shelf life. Today we are focusing on the three most important practices to ensure your best ad delivery, increase customer engagement, and extend the life of your ads.

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Coaching Your Sales Team

By Hale Soucie on Jan 12, 2019 2:00:20 AM

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17% higher closing rate than teams who received only 2 hours.

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Does Demand for Your Brand Dictate Your Market Share?

By Hale Soucie on Jan 5, 2019 1:30:14 AM

Yes and No.

Yes, less demand for your brand means less of your brand might be sold in relationship to other brands in your market area.  That's a given. However, the demand for your brand does not have to limit your individual dealership’s performance.

Your dealership can increase market share even when demand for your brand is down in a couple ways:

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2019 Auto Industry Forecasts and What They Mean for Dealers

By Hale Soucie on Dec 29, 2018 4:02:17 AM

The automotive market will continue along its 2018 pace in the coming year according to many analysts in the industry. Used vehicle sales show potential for significant growth as average transaction prices continue to rise.

Some analysts remain wary and project a potential “flattening” in the market, but this in itself is good news in a sense.

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A Very Merry Christmas from Our Family to Yours

By Hale Soucie on Dec 21, 2018 3:24:49 PM

For most the Christmas period is an opportunity to pause for a moment and focus on the things that are most important to you. We know that you as dealers don't get as much of a pause so we would like to send you our warmest seasons greetings and wishes for a successful end to the year.

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Car Buyers Report Lowest Satisfaction with Long Purchase Process

By Hale Soucie on Dec 1, 2018 12:16:50 PM

Negotiation time and the time to complete purchase remains the number one complaint of car shoppers.

According to a recent study that polled recent car buyers, the amount of time it takes to complete a car purchase continues to grind customers' gears.

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Black Friday and What it Means for Dealers

By Hale Soucie on Nov 3, 2018 1:43:29 AM

Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer special prices and deals that result in a mad dash of frenzied shoppers the day after Thanksgiving. Some people dread the crowds and traffic, but almost a third of Americans in 2017 braved the mob to shop for Christmas gifts for loved ones or find sweet deals. 

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Are TV and Radio Still Enough for Car Dealers?

By Hale Soucie on Oct 19, 2018 11:01:25 AM

When I talk to car dealers about their digital marketing strategy, a lot of times I hear something along the lines of, “We’ve gotten along just fine doing radio spots, TV ads and direct mail, why do we need digital marketing now?”

They do make a good point. What they’ve been doing was good enough in the past, so it should still be enough… right?

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