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Knowledge is Power: Knowing Your Competition

By Hale Soucie on Aug 17, 2018 4:09:45 PM

“If you know the enemy and know yourself, you need not fear the result of a hundred battles."

-Sun Tzu’s Art of War

Other dealerships in your area may not be your enemies and you’re not exactly at war with them. However, we can all agree that they are your competitors meaning there is a competition, and in every competition, there is a winner and a loser.

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Pricing Psychology: A Look in the Mind of Shoppers

By Hale Soucie on Aug 4, 2018 1:34:05 PM

Today I want to try and give a little food for thought about your pricing and sales strategy by talking about one of my favorite subjects: pricing psychology. A good understanding of pricing psychology is a powerful tool for dealers because it shows that in the end it’s not the price that drives the customers behavior, it’s the perception of the price. In a sense, every pricing manager is also a perception manager.

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Optimizing Google My Business for Better Traffic

By Hale Soucie on Jul 20, 2018 6:06:16 PM

Two weeks ago we did a blog post on the importance of managing your online reviews such as ones on your Google My Business Listing. After some feedback and seeing that some dealers were having issues with optimizing their My Business Listing, we thought it would be helpful to walk through some ways to optimize your listing, or if you haven't set one up already (very important), how to do so.

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The 4 Most Influential Cars in American History

By Hale Soucie on Jun 22, 2018 9:42:30 PM

At Edifice, we're always looking towards the future, but this week we take a look at the past for a bit of American industry history. Fourth of July is just around the corner and in honor of Independence Day we will be looking at (in our opinion) the 4 most influential cars in American history. 

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