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Why Business Listings Are Crucial To Your Dealership

By Skip Soucie on Nov 23, 2019 5:29:55 AM

Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since 86% of buyers start their journey online, having an understanding of how and where people talk about your business should be a focal point within your digital marketing efforts. 

When a prospect trusts your dealership, they are more likely to purchase from you. One of the best ways to demonstrate sales and service credibility is by using local business listings to generate positive reviews and engage with people who've done business with you. 

Business listings also have a significant impact on local SEO. The more accurate and credible your business appears online, the more reputable Google, and other search engines, will “see” you. 

By managing local listings and your online reputation, you’ll see improved organic rankings and better placement in Google Maps overtime. 

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5 Easy Ways Auto Dealerships Should Use Google My Business

By Skip Soucie on Oct 25, 2019 10:00:00 AM

Google My Business is a necessity in the auto industry. We previously covered how important your listing is when it comes to increasing your Google ranking, but it's far from a "set it and forget it" aspect to your marketing.

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Google Maps Advertising Drives More Shoppers to Dealers

By Hale Soucie on Mar 22, 2019 11:26:04 AM

Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?

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Analyzing Your Google Analytics Traffic: Direct/None

By Hale Soucie on Sep 13, 2018 5:39:19 PM

Google Analytics is an invaluable source for car dealers as it provides a lot of data and information about visitors to your website. However, sometimes the analytics program can leave you with more questions than answers.

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Optimizing Your Google My Business Listing For Better Traffic

By Hale Soucie on Jul 20, 2018 6:06:16 PM

Two weeks ago we did a blog post on the importance of managing your online reviews such as ones on your Google My Business Listing. After some feedback and seeing that some dealers were having issues with optimizing their My Business Listing, we thought it would be helpful to walk through some ways to optimize your listing, or if you haven't set one up already (very important), how to do so.

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What Is Data Attribution?

By Hale Soucie on Sep 1, 2017 7:43:00 AM

So, you have decided to try and give your dealership a leg up on local competition by implementing multi-channel digital marketing (a very wise choice). 

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Attribution And Conversion: How Dealerships Should View Both

By Will Young on Feb 8, 2017 7:24:00 AM

Are You Focusing Too Much On Attribution and Conversion?

The way that people buy cars today has drastically changed as digital marketing itself keeps evolving. Just a decade ago, auto dealers used to buy leads that were hastily thrown together with only about a 3-5% conversion rate on account of most people filling out entry forms for sweepstakes rather than being interested in buying a car. The lead giant Autobytel sold millions of leads to dealerships around the country, but conversion was poor.

Lead generation efforts today require a little more effort. However, a mistake that dealerships keep making when determining a digital marketing campaign’s success is that too much focus has been placed on attribution and conversion. While these metrics are important, they don’t tell the whole story as to how effective your overall digital marketing strategy has been.

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Is SEM Your Dealership's Only Online Marketing Strategy?

By Will Young on Dec 7, 2016 6:54:00 AM

SEM is important as a component of a digital strategy, but should not be the entire strategy.

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Contextual Targeting vs. Behavioral Targeting: What You Need To Know

By Will Young on Dec 2, 2016 6:51:00 AM

Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement.

Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on the page that they are currently browsing.

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Part Five: Annotating Your Google Analytics Data

By Hale Soucie on Apr 1, 2016 10:37:00 AM

Welcome to Edifice Automotive’s final week in our series on Google Analytics. Throughout this series, our aim has been to give you a better understanding of some of Google Analytics’ tools, along with good practices you should use in order to get the most accurate data about your website. In the first four parts of the series we have taken several steps to filter out all unwanted spam and irrelevant traffic. If you missed those posts you can find them here. Now that we have made sure your site is only recording relevant traffic, it is time for you to start interpreting your data to assess strengths and weaknesses in your website as well as the impact of your marketing efforts. This can take many forms, but the most important thing to do is recognize patterns in your traffic and how they correlate to specific events.

There are many events or factors that can affect your day-to-day traffic, and in the moment it can be easy to identify what may have caused a drop or spike. If your website goes down or under maintenance you may see a decrease, whereas changes to content or beginning a new marketing campaign may cause an increase in traffic. This is what makes Google Analytics so useful as you can see in real-time the effects your marketing efforts have on your site and the amount of customers and potential customers you reach. However in the long run it is almost impossible to remember all of these individual events and eventually you will only see drops and spikes in traffic with no idea what caused them. This defeats the entire purpose of Google Analytics and will have made all of your efforts to collect clean data be in vain.

Fortunately Analytics has a built-in solution so simple that it almost becomes an afterthought, but its importance to interpreting your data can not be stressed enough. This solution is Annotations, and utilizing it is one of the best habits you as a webmaster can develop.

 

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