Local businesses are finding it more and more difficult to rank high on Google, and one of the more complex and competitive industries for local SEO are car dealerships.
Car shoppers do most of their research online before they ever visit a dealership showroom. According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. With that in mind, it’s more important than ever for car dealerships to “show up” high in local search results.
The challenge, however, is that car dealerships have a more complex online presence than the average local business, which means their digital marketing strategies are more complex as well.
For example, because a car dealership is essentially three businesses in one (new cars, used cars, and service & parts), dealers need a multi-faceted approach to local optimization.
Adding to the mix, if you search for car dealerships in your city, you’ll probably find at least one dealership with multiple locations. These multi-location dealerships may be in the same city or in surrounding cities.