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7 Tips To Fill Your Service Lane

By Skip Soucie on Aug 24, 2019 9:54:23 AM

The service department is an unsung hero of the dealership. It's one of the most profitable areas and it has a huge role in delighting customers.

With that said, we want to talk about 7 tips that can fill your service lane with customers.

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What Can Your Dealership Learn From Car Buyers?

By Skip Soucie on Aug 9, 2019 10:05:25 PM

Buyers often provide valuable insights that can help dealers sell better. Listening to and adjusting your strategy to their feedback could do amazing things for your dealership.

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How One Dealership Is Using Uber to Build its Word of Mouth Reputation

By Hale Soucie on Apr 21, 2019 8:17:59 PM

Car dealerships are constantly looking for innovative ways to put their name out in the marketplace. One dealership has developed an interesting strategy benefiting from the popularity of transportation networking company, Uber.

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Google Maps Advertising Drives More Shoppers to Dealers

By Hale Soucie on Mar 22, 2019 11:26:04 AM

Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?

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How to Increase Customer Engagement with Creative.

By Hale Soucie on Feb 14, 2019 12:39:17 PM

There's a lot that you can do to ensure that you have the best creative, and to extend its shelf life. Today we are focusing on the three most important practices to ensure your best ad delivery, increase customer engagement, and extend the life of your ads.

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Coaching Your Sales Team

By Hale Soucie on Jan 12, 2019 2:00:20 AM

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17% higher closing rate than teams who received only 2 hours.

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Does Demand for Your Brand Dictate Your Market Share?

By Hale Soucie on Jan 5, 2019 1:30:14 AM

Yes and No.

Yes, less demand for your brand means less of your brand might be sold in relationship to other brands in your market area.  That's a given. However, the demand for your brand does not have to limit your individual dealership’s performance.

Your dealership can increase market share even when demand for your brand is down in a couple ways:

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2019 Auto Industry Forecasts and What They Mean for Dealers

By Hale Soucie on Dec 29, 2018 4:02:17 AM

The automotive market will continue along its 2018 pace in the coming year according to many analysts in the industry. Used vehicle sales show potential for significant growth as average transaction prices continue to rise.

Some analysts remain wary and project a potential “flattening” in the market, but this in itself is good news in a sense.

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Knowledge is Power: Knowing Your Competition

By Hale Soucie on Aug 17, 2018 4:09:45 PM

“If you know the enemy and know yourself, you need not fear the result of a hundred battles."

-Sun Tzu’s Art of War

Other dealerships in your area may not be your enemies and you’re not exactly at war with them. However, we can all agree that they are your competitors meaning there is a competition, and in every competition, there is a winner and a loser.

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Pricing Psychology: A Look in the Mind of Shoppers

By Hale Soucie on Aug 4, 2018 1:34:05 PM

Today I want to try and give a little food for thought about your pricing and sales strategy by talking about one of my favorite subjects: pricing psychology. A good understanding of pricing psychology is a powerful tool for dealers because it shows that in the end it’s not the price that drives the customers behavior, it’s the perception of the price. In a sense, every pricing manager is also a perception manager.

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