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Facebook Remains Dominant Force for Automotive Marketing

By Hale Soucie on Aug 31, 2018 10:55:31 PM

Despite a rocky year with questions in how it handles its data and customer privacy, the Social Media giant is still king and won’t be giving up the crown anytime soon.

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Convenience: A Strategy for Higher Profits Part 2

By Hale Soucie on Jun 15, 2018 12:39:07 PM

Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the convenience audit we provided and address one of the major issues it most likely revealed.

If you did not complete the audit or read part one, you can find those here:

Part One                Open the Audit

Most likely your audit revealed long wait times to get into the F&I office, as this is a common complaint among customers. 

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