These days, buyers have seen everything under the sun when it comes to car advertising. While you shouldn't veer away from "tried-and-true" marketing methods, there are newer tactics that could help off-set your strategies and drive that extra 10% you might be missing.
Black Friday is just around the corner. Is your dealership ready?
Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a little inspiration?
Marketing is all about "Delivering the right message to the right person at the right time", and paid ads have revolutionized this old adage. However, in order to get the most out of paid ads, a little creativity is needed.
A lot of car dealers are taking advantage of the opportunities to catch shoppers higher in the sales funnel by using paid search advertising or SEM such as Google Adwords.
Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to connect with even more shoppers on their social network.