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Are TV and Radio Still Enough for Car Dealers?

By Hale Soucie on Oct 19, 2018 11:01:25 AM

When I talk to car dealers about their digital marketing strategy, a lot of times I hear something along the lines of, “We’ve gotten along just fine doing radio spots, TV ads and direct mail, why do we need digital marketing now?”

They do make a good point. What they’ve been doing was good enough in the past, so it should still be enough… right?

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