THE EDIFICE BLOG

There seems to be light on the horizon. This past weekend, a number of states began their own respective "Phase 1" of carefully reopening businesses and lifting restrictions.

Looking for ways to reach your customers effectively and maximize your marketing ROI during the COVID-19 Pandemic? Look no further than your CRM.

With COVID-19 relegating everyone indoors and slowing down the economy, dealers everywhere are feeling the impact. It’s important to remember though that the downturn will pass.

It's been nearly a month since the Coronavirus pandemic began in the U.S., and many industries are feeling the effects of it. While the automotive industry is no exception, there are many dealers taking extra steps to minimize COVID-19’s impact on their business.

COVID-19, or the Coronavirus, has caused quite a bit of concern across the world. Now more than ever, we understand the need for your dealership to be able to respond quickly and make marketing adjustments on the fly. With that in mind, we've outlined things you can do to be influential and proactive during these uncertain times. 

Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a month and enjoy binge watching to your heart's content. Now, imagine if dealerships offered cars like Netflix offers movies.

Dealerships that set themselves apart from the competition are ones that take care of customers long after they sell them a car. One underutilized technique to do this is to educate and equip customers on the important topic of car theft and how to prevent it.

Car dealerships are constantly looking for innovative ways to put their name out in the marketplace. One dealership has developed an interesting strategy benefiting from the popularity of transportation networking company, Uber.